Online Marketing Campaigns
The "Get the Facts" online campaign at Microsoft using digital marketing as the key media to influence IT Decision Makers focused on "dispelling the myths" about Linux and favorably positioning Windows as a "Safe, Secure and Economically Viable" alternative.
Utilizing Enterprise Customer testimonials to back up Microsoft claims and highlight the benefits of Windows vs Linux the campaign managed to modify the perception of Free and Open Source Software as a viable alternative for the Corporate environment.
The advantage of digital media consists in providing rich case studies both in written and video format, been the Costa Rican National Theater Ad featuring Windows vs Linux probably the best proponent.
