A Brand Called Elon Musk

The best way to forecast the future is to build it

Imagine a world where you are "energy autonomous" where dependance on "big oil" and energy companies is nonexistent. Imagine not having to deal with "mechanics and car dealers" ? Yep, no more oil changes, no more weird excuses of why you car doesn't run properly, simply let your car diagnose itself. This and many other versions of the future brought to you by , the one and only Elon Musk. The name itself irradiates "innovation" due to a set of marvelous inventions. Let's look up to the skies: as of 13 June 2020, SpaceX has launched 90 Falcons, with 88 full mission successes, one partial failure and one total loss of spacecraft, the stats are simply "out of this world" to say the least and counting. With rockets that like classic sci-fi movies land back on earth to be reused. It's even funny, for a fact, that Elon Musk travelled to Russia to buy a rocket but his offers were declined so he went out to build his own, that's what I call "relentless".

From idea to execution

It was a hot summer afternoon and the roads were packed for hours with thousands of people from all around the country, in the midst of the Covid-19 pandemic and the worst economic crisis we've in our lifetime, our country needed this more than ever, finally there is hope that American ingenuity, lead by an immigrant get us back into space.

Elon Musk takes on a National challenge, after using Russian rockets, SpaceX is the beginning of the end for the Russian Space program in shambles. Next milestone was launching a Falcon with Astronauts on it...check! On this glorious day, I witnessed this launch in the flesh

More images from the launch day here

The Auto Industry Reinvented

By March, 2020 Tesla had announced it's 1,000,000 car manufacturing milestone, among other feats, revolutionized the auto industry at a rhythm of innovation never seen before, still to come the Cyber Truck and the Semi.

Key to all working vehicles, both versions, the Semi and the CyberTruck offer efficiency in terms of lower cost of fuel consumption, duh...electric, safety, functionality, among other perks. Is this the end of diesel? Yet again the trend is set.

Finally the home, will we see the end of your power bill or will it be simply replaced by I high cost of ownership solar panel?

Could this mean never losing power to natural catastrophes like hurricanes or earthquakes? Less is known and advertised about the solar energy wing of Musk's companies, it was after all not as successful as the others: SolarCity was founded in 2006 by brothers Peter and Lyndon Rive, based on a suggestion for a solar company concept by their cousin, Elon Musk, who was the chairman and helped start the company. By 2009, solar panels it had installed were capable of generating 440 megawatts (MW) of power. Then in 2016, Tesla made a proposal to purchase SolarCity and announced that the two companies had reached an agreement to combine, creating the world's only vertically integrated sustainable energy company.

Investors were skeptical of the deal when Tesla proposed it in June 2016, with the stock plunging more than 10% on the announcement. According to the emails that have just been disclosed, Musk wrote to Buss a few months later, on Sept. 18, that to get investors on board, Tesla needed to get a handle on its liquidity problem and sign a letter of intent for a contract with Panasonic.

Under oath in June 2019, Musk declared: “The solar roof is itself a difficult product, a very difficult product,” he said. “Nobody has yet succeeded in such a product. Many people have tried, many companies have tried and none have succeeded.” My humble take on this is that if someone is capable to make it happen, it's Elon!

Next Stop Mars

Close Approach is when Mars and Earth come nearest to each other in their orbits around the sun. Close is a relative term. The minimum distance from the Earth to Mars is about 33.9 million miles (54.6 million kilometers). Human survival on the red planet would require living in artificial habitats with complex life-support systems. Hence we're back to square one, the most elemental resource: water.One key aspect of this would be water processing systems. Being made mainly of water, a human being would die in a matter of days without it. But for now, we still have to build the spaceships that will get us there.