A Brand Called: #Inbound12
Post date: Sep 7, 2012 9:21:49 PM
Three days of great content plus the 2012 Inbound Certification Program which empower us at Marchandising to continue delivering the best posible value to our clients.
A great set of speakers with a social finding on the power of introverts by Susan Cain, HubSpot 3.0 which seems "awesome" and a standing ovation for Gary Vaynerchuk to whom I will dedicate a whole story.
Despite my notes the real takeaways I managed to capture, regardless of the author are really a few:
- Content is king: it must be rich, it must add value and believe it or not it must be detailed..detailed ? yes you heard me: it's true that we are living beyond the age of information into the age of "information overload" but when you are interested in a specific product or service you will research and then it's when you not only will be found but your brand will be preferred when you manage to clearly articulate value.
- Realtime Time: instant engagement on "live" the big thing happening right now!
- Segmentation, segmentation, segmentation: never did we have the ability of garnering so much data about our targeted markets as we do know. Do your business intelligence "homework" and you are bound to create a context and send the right message to the right target on the appropriate media.
- Beyond brand equity, the Web 3.0 is giving loyalists to actually "defend" the brand (Apple Fans ring any bells?)
- Marketers Ruin Everything: yes got give to @garyv - as soon as we find a trend we blow it out of proportion and make it obsolete...direct email ring any bells?
- Attitude: despite all the paradigm shift we are living in with the web 1.0 / 2.0 / 3.0 + social media or however you want to call it, it's the people behind the tools that still make the difference, a great attitude from a brand is still the hallmark for a client to identify with a brand. Humans are still the most amazing asset in the universe and the majority if us are great.