First and foremost I'd like to wish everyone a wonderful new year, full of blessings and hope for 2011. Lets make this year is the one where all our dreams and wishes come true. Here at Marchandising things are looking good, the new year lies ahead full of opportunities and we're launching campaigns with a full sales pipeline. We teamed up with great partners in 2010 and 2011 comes with a combo: that is HubSpot the internet marketing software, hope to be in Boston soon to wrap it up and meet my mentor Chris Alexis.
Probably the most important learning I've been graced with is listening to HubSpot 's CEO & Founder Brian Halligan. He's coined the concept of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series). Just to put things into the right context, go to your mailbox and assess what percentage is SPAM? 20%, 40%, 60%? I'd say 80% of all the physical mail we receive goes directly to the dump, this includes: direct mailings, brochures, magazines, coupon, credit card offers, real estate brokers, insurance brokers, etc...and how much of those marketing dollars actually amount to a sales lead? Now think about TV, everyone sees it but how much of the advertising you see actually induces you to make actual purchase decisions? As my partner Rolando Peralta from CommunitiesDNA puts it: Advertising is Dead! makes you wonder if advertisers are really making there clients dollars count...doesn't it?
At Marchandising, not only can we build brand equity and increase search engine ranking, but the key is really converting page hits into actual sales leads. All this at a cost far below the traditional marketing budgets and at a very high rate of accuracy. The New Media has empowered us to bridge our brands with target audiences, it's a "snipper" vs a machine gun marketing approach, at the cost of only one bullet. 2011 should be the year when your pipeline is full, the phones are ringing, marketing budgets reduced and sales went only in one direction "UP"!