It was only a matter of time till Google went social on a larger scale with +1 (similar to the "like" button on Facebook) and timing has a lot to do. Ex-#1: Eric Schmidt  is replaced today by Larry Page who takes on the role of "The New" #1/CEO/Emperor of the Search/Media/Advertising/Communications Conglomerate. Now what is #1: think of it as a digital "word-of-mouth" - people like something, they click #1 and boom, via diverse Google channels and sites across the Web you'll see your friends recommendations.

What does it cost? well as in all things "Googly": you need to create a "Google Profile" which puts the privacy issue on the table. You can keep it private if you choose. If you desire to be among the #1s in experiencing this feature you can join at Google Labs.

Have an awesome weekend and don't forget to Marchan-dise it!

Blessings,

Edwin