About

Marchan-dising is ultimately "selling" a product or a service, be it Real Estate or a Business. It's founded on the cornerstone of a Consulting Approach: understanding the clients' requirements first. Secondly,  utilizing digital marketing techniques with the latest in digital media to drive lead & demand generation that ultimately derive from selling at the best & highest price. It's about connecting the dots, weaving the digital web, bridging buyers with sellers, building memorable images and increasing overall opportunities. By generating traffic to your goods that translates into leads that can convert into actual offers. Optimizing media outlets in a creative fashion, by thinking creatively, innovating and executing with excellence.

Finding a new house or investment opportunity also requires a consulting approach, followed by data analysis combined with negotiation techniques to ensure the best cost of acquisition. 

Let's talk about how I can help you drive more traffic to your property. It all starts here.

Edwin Marchan: is a Florida Real Estate Broker, professional photographer, sales & marketing expert with >20 years of combined Management experience at Microsoft, McCann-Erickson and multiple Ad Agencies, served as Rector at Universidad Santo Tomas, Ecuador, Professor of Marketing, Advertising and Audiovisual Production at UDLA & UST, Studied Advertising and Majored in Audiovisual Production at Universidad Diego Portales, Chile. 

Currently, Real Estate Broker |  Prevu Real Estate LLC | Miami-Dade, Broward, Palm Beach |+1(954)604-3955  | edwin@prevu.com | BK3305848 | 80 SW 8th Street, Suite 2000, Miami FL 33130

Walked on Fire at Tony Robbins event

2014 family blessed with US Citizenship

Award Dinner with Bill Gates, Miami FL

Happily married for >20 years

Google Photographer

CNN interview for the launch of Windows OS

With Bill Gates, San Francisco CA

Favorite location     "behind the camera lens"

Exploring 360

Referrals

Fabian Yepez - Rumbo Cultural Marketing 

I have had the pleasure of knowing Edwin for many years. And for as long as I have known him, Edwin has always had the ability of achieving all of his goals. Very passionate and dedicated on whatever task he takes, you can rest assured that he will deliver.

Joy Godfrey - Owner, Cititrust International Inc.

Very knowledgeable in his field of work, professional and efficient. Is a solution person will find a solution for any matter that needs one in his line of business. Great person to utilize his services.

Medardo F Cevallos - President, Home Financial Group

Edwin is very knowledgeable and has a very good perception of what his customers need. He delivers sound results and conducts his business ethically and professionally. I highly recommend Edwin and Marchandising, LLC.

Jennifer Mary Brooks - Citizenship Lead

Edwin is a great co-worker, team player, efficient and fast. Edwin shows a real commitment and positive attitude and gets things done.

Michel Sader - Partner Business Development Manager at Microsoft

I had the pleasure to work with Edwin for 2 years and found him to be an immensely capable product marketing manager, with a focus on execution that really set him apart. The Windows 7 roll-out in Latin America speaks for itself, thanks to him. He could clearly grasp the big picture of what needed to be done to impact the market, including sales personnel, marketing efforts, partner training and enablement, and key research initiatives. How he managed to do it, I'll never know! I would recommend Edwin through the roof for any role that takes advantage of his professional demeanor, his knowledge and love of marketing, and his ability to wrangle whatever experts or tools necessary to get the job done.

Rafael Flores - Marvo USA, Co

Edwin is a detail-oriented manager who watches the balance sheet like a hawk without ever losing sight of the strategic objective.

Freddy Arévalo García- Senior Manager for Strategic Accounts at Columbus Business Solutions

As a Senior fellow at Microsoft, Edwin managed each of his roles with focus and a strong commitment to first understand the problem before proposing any solution.

Carlos Gonzalez - AWS

Edwin can be described as passionate, committed and dependable. Everything he did was  great deal of passion and commitment to deliver with the expected level of quality when he promised would be done. He is a great professional to work with always thinking on how he can delight his customer either internally or externally.

Juan F. Mertins

Hold the Vision... trust your process...Edwin is an innate leader with a contagious enthusiasm. He can get a big group excited about the things he does and gain support for his mission from the ground up. A true performer, no questions asked. I highly recommend him for any professional and leadership position.

Marcelo Almazán - WW Windows Channel Strategy Lead en Microsoft

Edwin is a very goal oriented proactive professional, who can motivate and drive multicultural teams to great results. I recommend Edwin because of his team working capabilities and accountability on his actions.

Martin Naor - C.E.O. at Infocorp

Edwin is a solid, smart, fun-to-work-with marketing professional that can move from deep analysis to planning to execution with no effort.

Armando Exposito - Managing Partner at Cloud Mobile Forms

Edwin is a solid, smart, fun-to-work-with marketing professional that can move from deep analysis to planning to execution with no effort.

Jose Ramon Diaz Vega  - Product Manager Unified Communications LATAM at Microsoft

Edwin can be described as passionate, committed and dependable. Everything he did was with great deal of passion and commitment to deliver with the expected level of quality when he promised would be done. He is a great professional to work with always thinking on how he can delight his customer either internally or externally.

Chen Yang - Sr. Marketing Manager

Edwin is the most energetic and committed person that I’ve seen in a marketing organization who excels in experiences and the ability to make any challenging project successful. I’m often impressed by how effortless he directed complex marketing strategies and events for one of the most important product of the company, Microsoft Windows. In a personal note, his high regard for family values make him a great friend to have outside of the office wall as well.

Feleti Romero - Sr Online Services Specialist LE at Microsoft NA

Edwin is one of those persons who is always willing to help and plan for results. I have worked with him for several years in different levels of the organization, i have always seem him fully committed to bring results, creative ideas to communicate messages thru campaigns and able to influence beyond his immediate team.

Leandro Lozada - Sales Manager at Microsoft

Edwin is fantastic to work with. Edwin is a creative professional, has no problem to work hard when necessary. Goal oriented and customer-service oriented co-worker. He denotes a strong determination to fulfill his goals.

Amin Chequer - SMS&P Channel Incentives Lead - Latin America and Caribbean at Microsoft

Edwin's experience as a Marketing Professional and Business Manager shows a proven track of successes. He has led several regional product introductions (flagship product) in Microsoft, driving positive revenue and market share growth in the Consumer segment. Edwin has an ability to identify market opportunities hidden under difficult market conditions and take advantage of them. From a product planning perspective he is a disciplined professional who maintains an strong focus on key market indicators on a regular basis, adapts strategies and tactics and provides direction to local product leads. He also posesses a deep customer knowledge and keeps it up to date through regular contact through a number of direct (his own blog) and indirect channels (through the company's Customer Service and Support services). I would recommend Edwin for a position that requires strong product marketing knowledge, business management in a multi-country environment and leadership.

Angel Cruz - Microsoft and Citrix Systems Consultant

Edwin Marchan was a very professional and detail oriented peer. He was always at the top of his information. Highly respected among peers.

Guillermo Basilis - Banking Solutions Manager - PR, PA & DR at Infocorp

Very mature and high profiled professional with deep knowledge of Business Processes, Customer Interaction and Compete Strategy Definition.

Jose Vasconcellos - Corporate Controller - Edwin is a though business strategy manager, capable of focusing on execution and long term business vision.

Roberto Adelardi - Chief Information Officer at Eleventh Judicial Circuit of Florida

Edwin is a very goal oriented proactive professional, who can motivate and drive multicultural teams to great results. I recommend Edwin because of his team working capabilities and accountability on his actions.

Maria Gabriela Jovel - Director, Marketing PMO Inc

It is with great privilege that I write in recommendation of Edwin Marchan. I worked with him during his tenure at Microsoft and I found him to be a man of great values, as well as a pleasant and hardworking teammate. Edwin is a self-directed professional who is proficient at communicating effectively and meeting the most demanding challenges. During his career in Microsoft, he accumulated several recognitions for his good work and creativity. Edwin was also admired for being respectful at all times of the corporate values and policies. He is a team player, a great person and an absolute marketing expert.

Tomas Galvan - Director for Business Development Latin America and the Caribbean at Estratégica | Marketing 911

During Edwin's tenure as Windows Product Manager for Microsoft LATAM, I was impressed in the way he managed Microsoft's most important launch: Windows 7.  He promoted the internal adoption of Windows 7 through installation fairs (installfests) and led the technical evangelism through creative product demos. In the competitive Client PC operating systems market, Edwin's leadership, technical knowledge, attention to detail and overall professionalism made the difference to energize and motivate the regional headquarters and the subsidiaries for this strategic Microsoft product.

Yolanda Ramos - Senior Director of Professional Development Services at ISTE

Edwin is one of those persons who is always willing to help and plan for results. I have worked with him for several years in different levels of the organization, i have always seem him fully commited to bring results, creative ideas to communicate messages thru campaigns and able to influence beyond his immediate team.

Rodolfo Salazar - President and Chief Marketing Technologist at Ideaworks International, Digital Strategy and Reputation Speaker

I worked with Edwin Marchan when he was the Competitive Strategy lead for Microsoft Caribbean and Central America; he was an unstoppable passionate regional executive that successfully drove complex client facing campaigns that required heavy engagement with tough press journalist in critical competitive situations (articulate spokesperson by the way). Edwin has been great to work with, a good team player that opens up to new ideas and diverse opinions; he has deep knowledge of competitive strategies and product positioning. I am grateful to have worked with him during my years at Microsoft

Marcus Bening - VP Sales Strategy & Operations at Sitecore

Edwin is a smart, analytical and at the same time creative leader who also "gets" the people aspect of things (which is so important to achieve results). I enjoyed working with Edwin very much since his values are solidly shining in everything he does. He is also a very good problem solver and always looks to get things done, even in an ambience of ambiguity. He communicates well and to the point, and projects poise and self confidence to those around him.

David Anderson [LION] - Outsourcing and Call Center Consulting Professional

I have had the pleasure of knowing Edwin for several years. During his time at Microsoft we worked together on several initiatives involving Central America. Edwin was always a pleasure to work with, supportive of small companies like mine that serve a broad client base across Central America.

The thing that impressed me the most was that despite the size and bureaucracy of a company like Microsoft, Edwin always made time for the little guy. Helping young companies like mine (At the time), to present a more reputable face, and arming us with the tools to be successful in providing Microsoft and integrated solutions. I owe Edwin a debt of gratitude for helping my company to grow in the region and to understand the plethora of solutions available to help my clients. Edwin is a true professional and someone whom I have tremendous respect.

Santiago Núñez - Director of Research and Technology Development at Ministry of Science, Technology and Telecommunications

It was my last year as a student at ITCR when I met Edwin during a conference on simulation and modeling, using Microsoft infrastructure for that purpose we had just developed. He was more than engaged with the ideas and the projects, up to the point of providing valuable leverage with experts from the Cornell Theory Center in HPC and starting the conversation between local HPC research and Microsoft. 

Edwin is an impressive combination of a thinker, industry strategist and visionary. Always open to new ideas and challenges that go beyond the company view and reach the social responsibility level. It is always a pleasure to join him and share new ideas and developments, finding a committed and joyful human being side by side with a top-level professional.